Virtual and non-virtual conferences may differ in some respects but the goals set and pursued by participating sponsors and exhibitors are the same: Getting in touch with their target audience and meeting potential clients. In a virtual environment, this only works once you rethink sponsorships beyond analog trade show booths, which can feel out of place in an online setting.
Virtual conference sessions have become the new normal for many organizers. But of course a virtual conference is not just about the sessions – the social program surrounding them is just as crucial, as it turns the event into a collaborative experience and connects the conference’s individual parts. Finding inspiring ideas, however, often proves to be a difficult task for organizers.
You could get the impression from the current surge of all kinds of online formats that they are interchangeable but webinars and virtual conference aren’t the same thing. Organizers who are not aware of the differences are contributing to a questionable revival of continuous speaker-centered approach – a fatal mistake for any conference.
Against the backdrop of the ongoing Coronavirus pandemic, organizers as well as conference-goers had to get used to virtual alternatives. Born out of necessity, many different creative approaches have popped up in the meantime, seemingly overnight.
Last month, we published our first article on the Coronavirus pandemic (in German only), at a time when it wasn’t recognized as a pandemic. In view of the current situation, some of the statements we made didn’t age well – even if we referred to legitimate sources who since had to rectify their statements, too. The danger was generally underestimated in the beginning, particularly with regard to conferences. Time for an update and some decision guidance for conference organizers.
Do you know every detail in the contracts you have signed with the provider of your conference software? It’s always better to read the small print for there are providers out there who prefer to follow their own interests rather than to address your needs. Sometimes, you’re even helping it happen by unknowingly providing the data.
If you want to find out more about Converia, we will be pleased to advise you and get back to you with a customized quote, or any other information you might need.