You could get the impression from the current surge of all kinds of online formats that they are interchangeable but webinars and virtual conference aren’t the same thing. Organizers who are not aware of the differences are contributing to a questionable revival of continuous speaker-centered approach – a fatal mistake for any conference.

With the organization of a virtual conference, many organizers are entering completely new territory. The experience gained over many years from the world of face-to-face events suddenly only works to a limited extent or not at all in a digital environment, and advice from the field has been sparse until now. We would like to change that and provide you with a few tips that will help ensure virtual conferences be successful for all.

Against the backdrop of the ongoing Coronavirus pandemic, organizers as well as conference-goers had to get used to virtual alternatives. Born out of necessity, many different creative approaches have popped up in the meantime, seemingly overnight.

Last month, we published our first article on the Coronavirus pandemic (in German only), at a time when it wasn’t recognized as a pandemic. In view of the current situation, some of the statements we made didn’t age well – even if we referred to legitimate sources who since had to rectify their statements, too. The danger was generally underestimated in the beginning, particularly with regard to conferences. Time for an update and some decision guidance for conference organizers.

Do you know every detail in the contracts you have signed with the provider of your conference software? It’s always better to read the small print for there are providers out there who prefer to follow their own interests rather than to address your needs. Sometimes, you’re even helping it happen by unknowingly providing the data.