Last month, we published our first article on the Coronavirus pandemic (in German only), at a time when it wasn’t recognized as a pandemic. In view of the current situation, some of the statements we made didn’t age well – even if we referred to legitimate sources who since had to rectify their statements, too. The danger was generally underestimated in the beginning, particularly with regard to conferences. Time for an update and some decision guidance for conference organizers.

Do you know every detail in the contracts you have signed with the provider of your conference software? It’s always better to read the small print for there are providers out there who prefer to follow their own interests rather than to address your needs. Sometimes, you’re even helping it happen by unknowingly providing the data.

Online registration for your conference has started but it’s only on rare occasions someone comes across the website and even more rarely, someone actually completes the registration process.
Maybe you should have advertised it a bit more?
Our tips are here to prevent you from being greeted by a yawning void and will let you in on the art of enticing more people to attend your conference.

You’ve already used your event’s social media accounts to share a few things. Now that your attendees are about to arrive, it’s important to get the conversation going and live up to their expectations. If you follow our advice for successful online communication, you’ll never run out of ideas during and after your event.

Setting up a LinkedIn group or a Twitter account for your event can be helpful. But if that isn’t followed by regular updates to enrich your profiles, you’ll probably wait in vain for your attendees to be proactive and share their experiences with you and others.
In order to benefit from using social networks, you need a detailed strategy. We’ll help you start your online channels off right and explain how they can make it easier to stay in touch with your attendees over the course of the event.